Applying tam technology acceptance model to testing mt acceptance ke hu, sharon obrien adapt centre, salis, dublin city university the adapt centre is funded under the sfi research centres programme grant rc2106 and is cofunded under the european regional development fund. View technology acceptance model tam research papers on academia. Ppt technology acceptance model powerpoint presentation. The aim of the tam was to explain theoretically the determinants factors of acceptance of computer and be efficient to make explanation for wide range of users behaviors. Technology acceptance model tam adalah salah satu model yang dapat digunakan untuk menganalisis factor factor yang mempengaruhi diterimanya suatu sistem sistem informasi. To this end, davis and his colleagues 1989 have proposed a seminal paradigm termed the technology acceptance model tam davis, 1989.
A theoretical extension of the technology acceptance model. Perceived usefulness, perceived ease of use, and user. Expanding the technology acceptance model with the inclusion of. Perceived usefulness, perceived ease of use, and user acceptance of information technology created date. According to davis 1986 perceived ease of use also influences in a. A technology acceptance model for empirically testing new enduser information systems.
A theoretical extension of the technology acceptance model to. Larsen weidong xia, and bob zmud for thei r participatio n and comments on the su rvey for this research. Massachusetts institute of technology, sloan school of management, 1986. Valid measurement scales for predicting user acceptance of computers are in short supply. The present research develops and validates new scales for two specific variables, perceived usefulness and perceived ease of use, which are hypothesized to be fundamental. Pdf a theoretical extension of the technology acceptance. Tam posits that an individuals salient beliefs about a system perceived usefulness and perceived ease of use determine hisher attitude towards using the given system.
Larsen weidong xia, and bob zmud for thei r participatio n and comments on. Pdf a technology acceptance model for empirically testing new. Digital agetechnology acceptance model wikiversity. The technology acceptance model helps us to understand why technology is adopted. Origins, developments and future directions mohammad chuttur indiana university, usa abstract user acceptance of technology has been an important field of study for over two decades now. Applying tam technology acceptance model to testing mt. Most subjective measures used in practice are unvalidated, and their relationship to system usage is unknown. Technology acceptance model the technology acceptance model tam represents an important theoretical contribution toward understanding information systems is usage and information 4. Model ini pertama kali diperkenalkan oleh fred davis pada tahun 1986. Une extension theorique du technology acceptance model pour expliquer. Although many models have been proposed to explain and predict the use of a system. The extended model, referred to as tam2, was tested using longitudinal data collected regarding four different systems at four organizations n. Tam was adopted from the theory of reasoned action tra and has been widely used to predict and explain user adoption of new information technology.
However, davis states, that the perceived usefulness and perceived ease of use are of primary relevance for computer. Technology acceptance model the technology acceptance model tam isan information systems theory that modelshow users come to accept a technology andhow they use that technology. Comparison of contemporary technology acceptance models and evaluation of the best fit for health industry organizations. Analysis of the use of social media in higher education. The tam has been applied in the context of online consumer behavior e. Using the technology acceptance model to explain how. Davis, 1989 has been one of the most influential models of technology acceptance, with two primary factors influencing.
From wikiversity davis, 1989, pp 320 it is interesting that davis chooses to tie usefulness to work, but this doesnt appear to be a necessary aspect of the definition. The tam describes a pathway in which personal beliefs shape attitudes. Open campus, the university of the west indies, west indies. Users attitude towards and acceptance of a new information system is important on successful adoption of the information system davis, 1989.
From those theories and models, the most widely employed model of information technologies adoption and use is the technology acceptance model venkatesh and bala, 2008. Technology acceptance model developed by davis 1989 is one. This led to a model based on the three theoretical determinants which are the perceived usefulness, perceived ease of use and behaviour intention. As a result, many technology acceptance theories and models have been developed or used to study information technology acceptance. Numerous empirical studies have found that tam consistently explains a substantial proportion of the. Davis 1989 dalam bukunya juga menyatakan bahwa perspektif kemudahan pengaplikasian perceived ease of use merupakan sebuah tingkatan dimana seseorang percaya bahwasanya penggunaan sistem tertentu. Theory of planned behavior helps to recognize how the behavior of people can be changed. Tam, as it is better known, asserts that if a user perceives a technology to be easy to use and they perceive it. International journal of education and development using ict, 9 2. Pdf, journal of the association for information systems, 8 4. Davis 1989 scale for perceived ease of use was also used. Tra is an established and highly cited theory for the. Integrating the moderating impact of users persona into the technology acceptance model. Perceived usefulness in tam model reflects taskrelated productivity, performance, and effectiveness.
The technology acceptance model catharina tri anni department of guidance and counseling, faculty of educati on, universitas negeri semarang, semarang, indonesia. Model original yang diusulkan oleh fred davis tahun 1989. Technology acceptance model an overview sciencedirect topics. Davis computer and information systems graduate school of business. The present research develops and tests a theoretical extension of the technology acceptance model tam that explains perceived usefulness and usage intentions in. Tam was adapted from the theory of reasoned action tra. The model posits that the adoption intention or actual adoption of an information system is a function of perceived usefulness and perceived ease of use. The technology acceptance model tam davis, 1989 measures perceived usefulness and perceived ease of use as predictors of a users intent to use computer technology, and their actual usage on the job. The present research develops and tests a theoretical extension of the technology acceptance model tam that explains perceived usefulness and usage intentions in terms of social influence and cognitive instrumental processes. This study is based on the technology acceptance model tam proposed by davis 1989 and which has been extended and applied to different information technologies, work environments, and endusers.
Taylor and todd, 1995, the technology acceptance model tam davis, bogozzi and warshaw, 1989, technology acceptance model 2 tam2 venkatesh and davis 2000 and technology acceptance model 3 tam3 venkatesh and bala 2008. Davis, bagozzi and warshaws 1989 study compared the technology acceptance model tam with theory of reasoned action tra and resulted in the convergence of tam and tra. The technology acceptance model tam is a perfect model which show how users accept and use a technology. Arshia khan et al ijcset december 2011 vol 1, issue 11, 709717. Tam was first proposed by davis1989 in his doctoral thesis. Perceived usefulness pu refers to the degree to which a person believes that using a particular system would enhance hisher job performance.
The technology acceptance model tam is an information systems theory that models how. Technology acceptance model has received considerable attention. Boot, in handbook of the psychology of aging eighth edition, 2016. Besides, the technology acceptance model hypothesizes a direct link between perceived usefulness and perceived ease of use.
The technology acceptance model tam suggests that perceived usefulness and perceived ease of use are beliefs about a new technology that influence an individuals attitude toward and use of that technology davis et al. This research attempts to investigate the applicability of the technology acceptance model tam in the indonesian small and mediumsized enterprises smes context and to extend tam by. An application of the technology acceptance model wiley online. Maybe the most wellknown and widely accepted and cited model is the technology acceptance model tam. This paper provides a historical overview of the technology acceptance model tam by summarizing the evolution of tam, its key applications, extensions, limitations, and criticisms from a selective list of published articles on the model. Tam is one of the most influential extensions of ajzen and fishbeins theory of reasoned action tra in the literature. An extension of the technology acceptance model for. An examination of the technology acceptance model in uruguay and the us. Technology acceptance model from davis, bagozzi et warshaw 1989. The purpose of this paper is to extend the understanding of the drivers of social media in higher education institutions heis in an emerging economy. A critical assessment of potential measurement biases in the technology acceptance model. This research adopts the technology acceptance model but included subjective norm, perceived playfulness, internet reliability and speed as additional constructs. The technology acceptance model as a theoretical framework. Technology acceptance model, developed by davis 1989, is one of the most influential research models in studies of the determinants of information systems and information technology acceptance to predict intention to use and acceptance of information systems and information technology by individuals.
It usefulness and ease of use ment corporation good, et al. Exploring students acceptance of elearning using technology acceptance model in jordanian universities. This page was last edited on 19 august 2015, at 12. Originally proposed fred davis in 1985 as a doctoral thesis at the massachusetts institute of technology, current literature indicates that tam is a highly cited model.
Davis 1985 proposed the first model labelled a technology acceptance model figure 26 and. The technology acceptance model tam and its application. The measure first appeared in 1989, in an mis quarterly article by fred davis and in a coauthore. With two systems offering the same features, a user will find more useful the one that he finds easier to use dillon and morris, on 1996. Journal of global information technology management, 82, 2745.